You are likely spending 60 to 80% of your customer acquisition costs on getting to the Point of Credibility with your target decision-makers. That Point…

Is your business Direct Sales Dominant with partners supporting your direct sales?, OR are you Partner Sales Dominant, with your organisation predominantly supporting partner OR…

We must assume that as a software vendor, your direct sales team have the greatest experience in sell your product. How do you get your…

  Partner programs start, evolve, and grow through market changes, product changes, and partnering team changes. Your partner program challenges are further compounded by changing…

Our highly interactive February workshop raised a new set of challenges to select from. Challenges in ‘Partner Recruitment’ stood out and with much to discuss…

Whether you are starting on your partnering journey, pushing to grow your partner network, or seeking to drive success from your 100s of partners, your…

We have a Question from Susan: “We are growing well, in direct sales model. Is there a risk when selling through partners in upsetting our…

The strength of your Partner Proposition is a key driver of success in your partner program. Companies spend years developing their Customer Proposition and relatively…

As the pop-psychology quote states “80% of the barriers to your success are internal”. There is an Irish joke about a tourist lost in the…

If your company has some partners already and you are now growing your partner network, what will bring you success, and what are the risks?…

In a meeting with the senior team of a fast-growing SaaS solution company we were discussing would Referral Partners work for their business. For this…

If you lead a tech business, you may think that referral partners are not suitable for your partner program. Referral Partners are not just for…