With the growth of Cloud Platforms ISV Partner Programs and Marketplaces, how can you work with your platform provider to become a valued ISV Partner…
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Q: Selecting your technology platform is a Go-to-Market decision NOT a technology decision?
The battle of Tech Platform Providers is on, and each one is driving its growth in different ways. If you were just developing tech, then…
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Q: With growth of Cloud Marketplaces, what are the implications for Partner Programs?
The growth of Cloud Platforms and Marketplaces is at an all-time high. How is this affecting your customers, your partner, your ecosystem and your go-to-market?…
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Q: How do we create our partner enablement plan for our technology platform when we have so many use cases?
Partner Enablement is one of three key success pillars in partnering, and one that is most often missing or grossly inadequate in partner programs. Enabling…
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For enterprise solutions, Referral Partners can add to your overall partner program adding reach to your marketing
If you lead a tech business, you may think that referral partners are not suitable for your partner program. Referral Partners are not just for…
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Sicily, Microsoft ISVs and Sales Channel Maturity
I was honored to be invited to speak to a group of Microsoft ISV (Independent Software Vendors), Software Product Companies / ISVs, at a meeting…
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