Selmar has 20+ years of experience in sales and sales management for both established and start-up IT and software/SaaS companies, selling and delivering complex software/SaaS solutions in the Benelux (Belgium, Netherlands, Luxembourg) and abroad. In the recent years his focus has been on software vendors, SaaS providers and embedded device developers optimizing software quality and business revenues. He enjoys working with C-level executives as well as operational personnel to find the most optimal solution for both parties in complex sales cycles. He believes in integrity, transparency and professionalism as the best way to do business. In his private time he enjoys cycling and sailing.