You are likely spending 60 to 80% of your customer acquisition costs on getting to the Point of Credibility with your target decision-makers. That Point…

Is your business Direct Sales Dominant with partners supporting your direct sales?, OR are you Partner Sales Dominant, with your organisation predominantly supporting partner OR…

When you’re doing things right, and it gets noticed sooner than you expected from a large potential partner, do you seize the opportunity and how…

At what stage in your Partner Program Development journey do you invest in a Partner Relationships Management (PRM) solution? A properly implemented PRM as part…

You can secure a partner agreeement with a company’s senior management, but do you have their frontline sales and account management teams bought-in to sell…

If partnership fails, were both companies wrong in the first place, did plans change or where did you both go wrong? How do you take…

Too often partner programs suffer from a lack of internal alignment of business strategy and Partnering Strategy resulting in internal conflicts that waste time and…

We must assume that as a software vendor, your direct sales team have the greatest experience in sell your product. How do you get your…

Motivating and mobilizing partners is one of the greatest challenges in making sales channels work. This video covers some key points to make it work….

With the growth of Cloud Platforms ISV Partner Programs and Marketplaces, how can you work with your platform provider to become a valued ISV Partner…

Building a partner program can be an enormously overwhelming task. There are so many things to decide on, to prepare and develop and to test…

The strength of Your Partner Proposition is the greatest factor in your partner program’s success. Many organisations waste so much time, effort and money with…