At Tenego, we guide tech leaders to get started in partnering to build successful partner programs,
through self-service online training, full programs and 1-to-1 company specific advisory + materials support.
FOR: Tech CEOs, Sales Leaders, Channel Leader and Channel Professionals
IN: Tech Companies of all sizes, from startup, and growing tech companies
WHEN: Starting in Partnering and Growing their Partner Networks, while also helping review existing Partner Programs.
WHAT & HOW: Training with Templates and Examples, and Advisory on getting started, building, structuring or restructuring your Partner Program
THIS IS NOT: Training for new Partner Managers on how to manage their partners. While we can provide you with frameworks, there are many good providers for partner management training.
THIS IS NOT for companies that don’t yet have a proven customer proposition
Partnering
Readiness
- Will Partnering work for us?
- Will partners work for our product, and how do we get started?
- What do partners expect from vendors to sell their product?
Don’t consider partnering plans until you’re ready:
Read: The Hard Questions in Partner Recruitment – Tenego Blog
Starting in
Partnering
- What type of companies would make good partners to sell our product?
- Partner Types & Partner Fit
- Partner Propositions
- Partner Agreements
Create your Partnering Framework to define your priorities:
Short Course: Will Partnering Work for Your Business? – for Tech Founders – Free Access
Growing your
Partner Network
- Plan Your Partner Recruitment
- Partner Onboarding, Enablement and Management
- How do we get partners to sell our product?
When you think you’re ready to grow your partner network:
Read: Partner Recruitment – Pace, Success and Risk Factors – Tenego Blog
Established, Structure
and Scale
- Your Partnering Team
- Partner Tiers and Incentive Programs
- Review Your Partner Network and Supports to grow revenues
- Partner Portal and PRMs
Review, restructure, reassess, plan and scale:
Read: Effective review of your Sales Partner Network – Tenego Blog
For Tech Founder/CEOs:
⦁ Build your partnering roadmap
⦁ Learn what to expect from your team
⦁ Create your partner program framework
⦁ Avoid the typical starting in partnering challenges
Read : Identify Partner Program Challenges Early – Tenego Blog
For Channel / Partner Program Leaders
⦁ Everything you need to get started in partnering and developing your partner program
⦁ Define your company’s partnering plan
⦁ Define your Ideal Partner Profiles
⦁ Define your Partner Selection and Partner Evaluation process
⦁ Develop your Partner Proposition
⦁ All You Need: Partner Agreements, Partner Onboarding and Partner Enablement Plans
⦁ Build Your Partner Program step-by-step, outlining partnering concepts with real examples and templates documents
For Channel/ Partner Program Development Executives
⦁ Learn the detail to deliver in your company’s partnering execution plans, from partner profiles, partner lists, partner fit evaluation, partner slide decks…
⦁ Understand and learn to avoid the key challenges and typical partnering mistakes
⦁ Programs are step-by-step, outlining partnering concepts with real examples and templates documents
Read: 5 tell-tale signs your Partner Program needs structuring – Tenego Blog
