From being unsure whether partners would work for us, to a rocket start on our partnering journey with Tenego Academy, enabling us to bring our full team securing along initial strong partners driving 6-figure businesses.
In phase one we carry out a detailed analysis of the client’s company and product to gain a clear understanding of the value proposition, target customer profiles and objectives while applying Tenego’s Partner Type Selection or Go-to-Market Review tools to prepare the company for phase 2 execution.
Partnering Strategy/Partner Type Selection program is used to help determine the ideal partner types to help sell our clients’ solutions. The methodology firstly seeks to gain an understanding of the capabilities that are required in direct marketing, sales and delivery processes. Then, through building Your Market Ecosystem of all the company types that operate in the target market along with a partner type evaluation, the prioritised partner types are determined. The Partner Type Selection process provides clarity and focus on the optimal partner types, defined characteristics, outline partner propositions and a recommended partner recruitment plan.
Tenego’s Analysis & Planning programs are typically delivered over a 4 to 6-week period, through a series of defined workshops which can be delivered over a web meeting or physical meeting.
Following this process, our client companies have a very clear understanding of their market and the partnering opportunities available to them. From here clients have the option to continue to Phase 2 Project Execution Services, Partner Recruitment.
Tenego Partnering help Tech Startup founders:
Through access to online video courses, guest speaking to groups, with advisory, speaking at conferences…
With Tenego’s Market Selection you Depersonalise opinions and get team buy-in on your plans and priorities while establishing clarity and focus for faster success.
If you wish to review your current partner program in order to structure and scale your program and your business, OR if you are starting on your partnering journey and want to set your foundation for international growth, Tenego’s Partner Program Development services can guide you and your team.
Depending on your current stage of development within your partner program, we can set out a schedule of consulting review, training, revamp or create from zero with online training video content, templates and examples for ready use.
With a review structure across all aspects according to the priorities of your partner program:
Tenego’s Partner Program Development review is delivered through consulting workshops or a combination of online training and advisory review according to your business priorities.
With your Partnering Strategy and your plans established, Tenego can provide you with a guide on your partnering journey helping you navigate the ongoing partnering challenges, and providing you with template material and examples, and expert guidance across all aspects of your partnering program development.
Typically encompassing one or two meetings per month, supporting the business leader, partner program leaders or channel executives and helping them to meet their business goals.
To proactively recruit and on-board partners by prioritised target region and target partner types, typical as defined outputs of the Partner Type Selection program.
With a Tenego Partner Recruitment project, Tenego’s team act as part of our clients’ alliances team to research, select, approach, evaluate and recruit partners across selected sectors and regions
From being unsure whether partners would work for us, to a rocket start on our partnering journey with Tenego Academy, enabling us to bring our full team securing along initial strong partners driving 6-figure businesses.
Tenego Academy has shown us that is there a path to building a successful international sales channels partner program, with logical structure and steps. This is critical to Apparound scaling internationally.
While many people have experience in working with partners, Tenego Academy is one of the few who really know how to build a partner program, how all the parts work and how to impact your entire business.