Not Aligning Partnering Strategy and Business Strategy – What most Tech CEOs get wrong when Starting in Partnering #2
This post is #2 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Tag: strategic partner example
Partner Selection: Fellow Travellers on your Customer Journey
As an ISV/software solution or SaaS company, how do you attract your ideal customer’s attention? What indicators do you look…
For enterprise solutions, Referral Partners can add to your overall partner program adding reach to your marketing
If you lead a tech business, you may think that referral partners are not suitable for your partner program. Referral…