Exposing the Traps in Global Partnering – Book: Coming Soon
You have built a successful direct sales engine. Now, you want to scale internationally through partners. The transition from direct…
Category: Partnering Strategy
Partnering Strategy
The Instant Partner Network Assumption
How fast can you go? “Going fast while you are lost won’t help a bit.” – Anonymous “Nothing travels faster…
Revenue Share is not enough: What Actually Motivates Channel Partners
“To achieve true success, businesses must have a mission that extends beyond mere profit.”– Marc Benioff (CEO, Salesforce) Many tech…
How Much Do You Depend on Assumptions and Hope in Your Partnering Plans?
“I’m sorry. My responses are limited. You must ask the right questions.” — Dr. Alfred Lanning AI Hologram, “I, Robot”…
What Should Be in Your Partnering Execution Plan – for Starting in Partnering?
You have decided that a partner channel network is the key to your international growth. You have the product and…
Is Your Partnering Strategy Built on Hope or Evidence? A 7-Point Reality Check
You want partners to relieve your bottlenecks for growth, whether that’s in lead generation, closing deals and/or in customer implementation.…
Poorly Pondered Partner Proposition – What most Tech CEOs get wrong when Starting in Partnering #5
This post is #5 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Superficial Partner Type Selection Approach – What most Tech CEOs get wrong when Starting in Partnering #4
This post is #4 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Culture: Direct Sales Mindset Fighting a Partnering Mindset– What most Tech CEOs get wrong when Starting in Partnering #3
This post is #3 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Not Aligning Partnering Strategy and Business Strategy – What most Tech CEOs get wrong when Starting in Partnering #2
This post is #2 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…