Exposing the Traps in Global Partnering – Book: Coming Soon
You have built a successful direct sales engine. Now, you want to scale internationally through partners. The transition from direct…
Category: Getting Started
Is Your Partnering Strategy Built on Hope or Evidence? A 7-Point Reality Check
You want partners to relieve your bottlenecks for growth, whether that’s in lead generation, closing deals and/or in customer implementation.…
Do you have a Referral Partner Program?
If you lead a tech business, you may think that referral partners are not suitable for your partner program. Referral…
Partner Portals and PRM: Technology doesn’t fix a Broken Process – What most Tech CEOs get wrong when Starting in Partnering #9
This post is #9 in the series, ‘What most Tech CEOs get wrong when Starting in Partnering’. Click here to…
Partner Management: The Fool’s Hope of Asking What They Need – What most Tech CEOs get wrong when Starting in Partnering #8
This post is #8 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Partner Enablement: Glaring Gap or Shocking Shortfall? – What most Tech CEOs get wrong when Starting in Partnering #7
This post is #7 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Partner Agreements: Over Protecting Some Future Pot of Gold – What most Tech CEOs get wrong when Starting in Partnering #6
This post is #6 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Poorly Pondered Partner Proposition – What most Tech CEOs get wrong when Starting in Partnering #5
This post is #5 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Superficial Partner Type Selection Approach – What most Tech CEOs get wrong when Starting in Partnering #4
This post is #4 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Culture: Direct Sales Mindset Fighting a Partnering Mindset– What most Tech CEOs get wrong when Starting in Partnering #3
This post is #3 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…