Your Partner Proposition is not good enough – It’s not me, It’s you
• Are you having trouble motivating partners to be proactive?• Are you finding it difficult to attract new partners?• Failing…
Category: Partnering Strategy
Partnering Strategy
How long does it take to build a revenue-generating Sales Partner Channel?
To get an answer to this big question, there are a number of questions to determine where you are starting…
5 tell-tale signs your Partner Program needs structuring
Partner programs start, evolve, and grow through market changes, product changes, and partnering team changes. Your partner program challenges are…
Partner Selection: Fellow Travellers on your Customer Journey
As an ISV/software solution or SaaS company, how do you attract your ideal customer’s attention? What indicators do you look…
Referral Partners can be easily integrated into your business working seamlessly with your direct sales and reseller partners.
If you lead a tech business, you may think that referral partners are not suitable for your partner program. Referral…
10 Questions on Creating Your Ideal Partnerships
If you’re just getting started in partnering or maybe frustrated by poor success of your current sales partners? On the…
Making Sales Channels Work for Cloud/SaaS Solutions – The Summary
Too many SaaS/Cloud Solution companies are stuck on why sales channels don’t work for them, and often the reasons are…
Building Sales Channels – What do you want from a sales partner?
Target Audience: For software / ISVs / SaaS companies who are starting in sales channels, regardless of company size or…
Why you need a Partnering Strategy
I have a confession to make: looking back, when I started, I really didn’t think through my plan clearly. There…
Observations of Top Partner Misalignment
In this part 5 of our Microsoft ISV Workshop Series, we will outline the findings of our group discussion with…