Partner Selection: Fellow Travellers on your Customer Journey
As an ISV/software solution or SaaS company, how do you attract your ideal customer’s attention? What indicators do you look…
Category: Partnering Strategy
Partnering Strategy
Referral Partners can be easily integrated into your business working seamlessly with your direct sales and reseller partners.
If you lead a tech business, you may think that referral partners are not suitable for your partner program. Referral…
10 Questions on Creating Your Ideal Partnerships
If you’re just getting started in partnering or maybe frustrated by poor success of your current sales partners? On the…
Making Sales Channels Work for Cloud/SaaS Solutions – The Summary
Too many SaaS/Cloud Solution companies are stuck on why sales channels don’t work for them, and often the reasons are…
Building Sales Channels – What do you want from a sales partner?
Target Audience: For software / ISVs / SaaS companies who are starting in sales channels, regardless of company size or…
Why you need a Partnering Strategy
I have a confession to make: looking back, when I started, I really didn’t think through my plan clearly. There…
Observations of Top Partner Misalignment
In this part 5 of our Microsoft ISV Workshop Series, we will outline the findings of our group discussion with…
Identify Your Top Sales Channel Challenges
In this part 4 of our Microsoft ISV Workshop Series, we will outline the findings of our group discussion with…
Are You Getting Started with Sales Channel Partners? Want a Blueprint?
It takes a healthy amount of optimism to start any new venture. We all need to see the possibilities learn…
Identifying Sales Channel Partners in Your Market Ecosystem
It is hard to imagine not having a map of the world or a basic understanding of the globe. Everywhere…