The Biggest Mistake when Starting a Partner Relationship: Poor Partner Fit Evaluation – Mistake #10
Let’s get straight to it: the single biggest mistake I see tech companies make when starting a partner relationship is…
Tag: Partner Fit
The Three Pillars of Sales Partnering Success
Whether you are starting on your partnering journey, pushing to grow your partner network, or seeking to drive success from…
Will a Global Software Company resell your product? – Partner Fit
In my previous article, I discussed the challenges caused by poor partner qualification and evaluation, and the benefits of a…
Everyone dealing with partners needs to know this – Partner Fit Evaluation
Everyone dealing with partners needs to know this – Partner Fit Evaluation Are you planning to grow through sales channels…
Meeting Sales Partners at Events – Partner Fit – Typically Do’s and Should Do’s
Picture the scenario of a chance meeting with a decision-maker within a potential reseller for your software solution, building a…
Five Questions to answer on your Resellers’ Partner Fit
There’s an old joke, maybe an Irish joke. A tourist stops his car along the roadside to ask directions from…
Software Reseller Partner Recruitment – Pace, Success and Risk Factors
Partner Recruitment is a process and not a game of luck. Business success is a team sport requiring a strong…
Reseller Agreements & Negotiations: Exclusivity – When and Why?
This is part 3 in our Reseller Agreements & Partner Negotiations series. You can read part 1 Channel Start –…
The Hard Questions in Partner Recruitment
Business success is a simple concept yet it’s dependent on so many things coming together. When you are working to…
Top 5 Wasted Miles in Partner Recruitment
With busy work and family schedules, I struggle to fit in my cycling training and I’m forced to train in…