From Longlist to Shortlist: Using Partner Fit Criteria to Filter Your Best Channel Partners
As a software product or SaaS company, that is ready to approach a number of potential partner companies, you want…
Tag: Partner Fit
The Biggest Mistake when Starting a Partner Relationship: Poor Partner Fit Evaluation – Mistake #10
Let’s get straight to it: the single biggest mistake I see tech companies make when starting a partner relationship is…
The Three Pillars of Sales Partnering Success
Whether you are starting on your partnering journey, pushing to grow your partner network, or seeking to drive success from…
Will a Global Software Company resell your product? – Partner Fit
In my previous article, I discussed the challenges caused by poor partner qualification and evaluation, and the benefits of a…
Everyone dealing with partners needs to know this – Partner Fit Evaluation
Are you planning to grow through sales channels and asking yourself:• Should you chase the largest resellers in your target markets?• At…
Five Questions to answer on your Resellers’ Partner Fit
There’s an old joke, maybe an Irish joke. A tourist stops his car along the roadside to ask directions from…
Software Reseller Partner Recruitment – Pace, Success and Risk Factors
Partner Recruitment is a process and not a game of luck. Business success is a team sport requiring a strong…
Reseller Agreements & Negotiations: Exclusivity – When and Why?
This is part 3 in our Reseller Agreements & Partner Negotiations series. You can read part 1 Channel Start –…
The Hard Questions in Partner Recruitment
Business success is a simple concept yet it’s dependent on so many things coming together. When you are working to…
Top 5 Wasted Miles in Partner Recruitment
With busy work and family schedules, I struggle to fit in my cycling training and I’m forced to train in…