Key Challenges in Sales Channels
This is part 2 in a series on the Microsoft ISV workshop I ran at the end of last year,…
Author: Donagh Kiernan
Sicily, Microsoft ISVs and Sales Channel Maturity
I was honored to be invited to speak to a group of Microsoft ISV (Independent Software Vendors), Software Product Companies…
Are You Getting Started with Sales Channel Partners? Want a Blueprint?
It takes a healthy amount of optimism to start any new venture. We all need to see the possibilities learn…
The Foundation of an effective review of your Sales Partner Network
How often do you review your partner types and approach? Even if your software company has established sales channels with…
Identifying Sales Channel Partners in Your Market Ecosystem
It is hard to imagine not having a map of the world or a basic understanding of the globe. Everywhere…
Sales Channels – Why You Need a Compelling Partner Proposition
The greatest bottleneck in business is often the strength of the Customer Value Proposition. Why should a customer consider buying…