This post is #9 in the series, ‘What most Tech CEOs get wrong when Starting in Partnering’. Click here to read previous post #8…
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Partner Management: The Fool’s Hope of Asking What They Need – What most Tech CEOs get wrong when Starting in Partnering #8
This post is #8 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read previous post #7 Partner Enablement:…
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Partner Enablement: Glaring Gap or Shocking Shortfall? – What most Tech CEOs get wrong when Starting in Partnering #7
This post is #7 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read #6 “Partner Agreements: Over Protecting…
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Partner Agreements: Over Protecting Some Future Pot of Gold – What most Tech CEOs get wrong when Starting in Partnering #6
This post is #6 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read #5 “Poorly Pondered Partner Proposition…
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Poorly Pondered Partner Proposition – What most Tech CEOs get wrong when Starting in Partnering #5
This post is #5 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read #4 “Superficial Partner Type Selection…
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Superficial Partner Type Selection Approach – What most Tech CEOs get wrong when Starting in Partnering #4
This post is #4 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read #3 “Culture: Direct Sales Mindset…
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Culture: Direct Sales Mindset Fighting a Partnering Mindset– What most Tech CEOs get wrong when Starting in Partnering #3
This post is #3 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read #2 “Not Aligning Partnering Strategy…
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Not Aligning Partnering Strategy and Business Strategy – What most Tech CEOs get wrong when Starting in Partnering #2
This post is #2 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read #1 “Not Recognizing the Partnering…
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Not Recognizing the Partnering Journey – What most Tech CEOs get wrong when Starting in Partnering #1
The great challenge Tech CEOs have with partnering is the pool of assumptions they make about what and how it will work. This post is…
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Q: How do we select what target markets?
Let’s be practical here, as we always try to be. You can’t sell everywhere at once. Your company needs to focus on where it can…
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Q: Should a startup consider selling through sales partner channels?
The dream for many startup founders is “if only we could get a tech giant to sell our product” – Under certain conditions, a startup…
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Q: We want to build our partner ecosystem. Where do we start?
The channel buzzword term of the moment is, “Building Your Partner Ecosystem”. What does this mean and how to you build your partner ecosystem? Let’s…
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