The 5 Key Points on Partner Assessment for Enablement Planning
One of the most common mistakes in managing partners is asking a simple question: “How can we help you?”. While…
Category: Partner Management
Make an impact at Your Partner’s Global Sales Kick-off (part 2/2)
This article is for software vendors who are selling through partners of different types, particularly larger partners, who hold Annual…
Get in there – Your Partners’ Global Sales Kick-off (part 1/2)
Many years ago, with Tenego’s very first channel development services client, the client had the opportunity to present at a…
Referral Partners can be easily integrated into your business working seamlessly with your direct sales and reseller partners.
If you lead a tech business, you may think that referral partners are not suitable for your partner program. Referral…
Everyone dealing with partners needs to know this – Partner Fit Evaluation
Are you planning to grow through sales channels and asking yourself:• Should you chase the largest resellers in your target markets?• At…
Five Questions to answer on your Resellers’ Partner Fit
There’s an old joke, maybe an Irish joke. A tourist stops his car along the roadside to ask directions from…
Your First Reseller Agreement: Concerned to Confident
This is part 2 in our Reseller Agreements & Partner Negotiations series. You can read part 1 here. We had…
Breaking Your Sales Channel Challenges
Welcome to part 3 of our Microsoft ISV Workshop Series, where we outline the findings of our group discussion with…
Key Challenges in Sales Channels
This is part 2 in a series on the Microsoft ISV workshop I ran at the end of last year,…
The Foundation of an effective review of your Sales Partner Network
How often do you review your partner types and approach? Even if your software company has established sales channels with…