At what stage of the partnering journey are you?
Are you currently wondering if:
Q: Should a startup like yours consider selling through sales partner channels?
Q: How can you leverage partners to enhance my Sales?
Q: Can partners contribute to your product improvement?
Q: How can partners bring credibility to your business in foreign markets to accelerate sales?
Q: How many partners do I need?
Watch this quick video from our expert to understand how partnering can help you:
Seeing the benefits of Partnerships is only the first step of the journey.
You then have to find answers to the following questions:
Q: How do you find reseller Partners?
Q: Can you start with a partner in new or far-off markets thus not impacting your direct sales?
Q: A large company is offering to resell your solution. What are the key points you need to discuss with them?
Q: What is the best sales channel partner reward commission structure for SaaS products?
Q: How do you determine how compelling our Partner Proposition is and how can you improve it?
To help start-ups tackle these questions, we have created a curated program serving as an entry
Courses
Signing up to the Startup Partnering Roadmap you get access to one course:
‘Sales Channels for SaaS – Will partners work for you and how to get started’.
This is one of 20+ Partnering courses on Tenego Academy
We make it easy for you to determine how well your solution will work in sales channels and what you need to do to make it successful with the right type of partners
Here are more details of what you will get inside this 90-minute session:
- How to work through partners to boost your business?
- What types of partners are suitable for your business?
- How to craft your partner proposition to gain interest and motivate partners
- What is the standard terminology used in the industry to describe various types of partners?
- How to get started with a partner program right away?
- How to get started in finding sales channel partners that will work for your solution?
- How to set up a commission model with your partners?
- Will your solution fit with Global System Integrator partners and other large tech resellers?
TenegoTV
TenegoTV is a growing repository of short videos answering regular questions on challenges in sales channels and building partner programs.
With 30+ Questions answered on Partnering Strategy and Starting in Partnering
Click here to watch TenegoTV previews:
Past Sessions
A growing number of past sessions edited to optimize your experience with new recordings being added regularly from monthly live sessions.
View this session with our guest Paul Montwill reviewing how his company can work through partners
Get access to this Past Session Recording:
Starting In Sales Channels – Panel Discussion
Our guest, Paul talks about his journey in starting to work with resellers from initial plans to achieving greater clarity and confidence in engaging new referral and reseller partners.
You will learn
- How to get ready to sell with Value Added Reseller or Referral Partners
- The detail you need in your Target Partners Profiles, for Partner Search and Qualification
- The structure for Evaluating Partners
- A Partner Engagement Process to make your discussions more efficient and effective
Quickwins
Quickwins provides a growing number of short courses, based on members feedback, on specific topics, that members need a short sharp upskilling with templates and examples to help them solve an urgent need.
With example topics:
- Partner Agreement Checklist
- Partner Proposition Checklist
- Partner Onboarding, Exlusivity, Commissions/Margins...
Develop Your Compelling Partner Proposition, get the Download, and get access to the video guide on using the Partner Proposition checklist.
If you rely on sales partners affiliates, referrals or resellers to grow your software business, then you understand how important it is to have an engaging, enticing partner proposition.
If you are ready to boost sales and expand your reach by using sales partners, then this Partner Proposition Checklist and Free Session is exactly what you need.
Get Access to Tenego Academy
Content instantly on sign-up
Access to course:
Sales Channels for SaaS (as delivered on Microsoft SaaS Academy)
Access to TenegoTV Q&A full videos
On Startups and Starting in Partnering topics
Early Invites to Monthly Workshops
Get 12 Months Membership to Tenego Academy
Access to new Tenego TVs and new Past Session content
Do you have your coupon from HubSpot for Startups to access for Free?
30-day Guarantee: We'll refund your fee if you feel you haven't gained value from the course Sales Channels for SaaS, and the many TenegoTV videos.
Tenego Academy partners with Accelerators and Startup support programs.
Ask your program leaders for the Tenego Academy partner coupon.
Testimonials
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Optional Advisory Sessions are available for guidance on applying the learnings to your business. Contact us at info@tenegoacademy.com