Referral Partners require less management and carry greater influence
If you lead a tech business, you may think that referral partners are not suitable for your partner program. Referral…
Tag: Partnering Strategy
10 Questions on Creating Your Ideal Partnerships
Are you frustrated by poor success of your sales partners? Have you put great efforts into your partnerships than and…
Talk Business Opportunity first, then Product Demo and this is why
Thanks all for sharing your comments and questions on our last email, article, and video. When you present an opportunity,…
Will a Global Software Company resell your product? – Partner Fit
In my previous article, I discussed the challenges caused by poor partner qualification and evaluation, and the benefits of a…
Making Sales Channels Work for Cloud/SaaS Solutions – The Summary
Too many SaaS/Cloud Solution companies are stuck on why sales channels don’t work for them, and often the reasons are…
Building Sales Channels – What do you want from a sales partner?
Target Audience: For software companies / ISVs who are starting in sales channels, regardless of company size or experience. If…
Why you need a Partnering Strategy
I have a confession to make: looking back, when I started, I really didn’t think through my plan clearly. There…
Observations of Top Partner Misalignment
In this part 5 of our Microsoft ISV Workshop Series, we will outline the findings of our group discussion with…
Identify Your Top Sales Channel Challenges
In this part 4 of our Microsoft ISV Workshop Series, we will outline the findings of our group discussion with…
Are You Getting Started with Sales Channel Partners? Want a Blueprint?
It takes a healthy amount of optimism to start any new venture. We all need to see the possibilities learn…