Talk Business Opportunity first, then Product Demo and this is why
When you present an opportunity to a prospective partner, you may convince any partner company to start reselling your solution.…
Tag: Partnering Strategy
Will a Global Software Company resell your product? – Partner Fit
In my previous article, I discussed the challenges caused by poor partner qualification and evaluation, and the benefits of a…
Making Sales Channels Work for Cloud/SaaS Solutions – The Summary
Too many SaaS/Cloud Solution companies are stuck on why sales channels don’t work for them, and often the reasons are…
Building Sales Channels – What do you want from a sales partner?
Target Audience: For software / ISVs / SaaS companies who are starting in sales channels, regardless of company size or…
Why you need a Partnering Strategy
I have a confession to make: looking back, when I started, I really didn’t think through my plan clearly. There…
Observations of Top Partner Misalignment
In this part 5 of our Microsoft ISV Workshop Series, we will outline the findings of our group discussion with…
Identify Your Top Sales Channel Challenges
In this part 4 of our Microsoft ISV Workshop Series, we will outline the findings of our group discussion with…
Are You Getting Started with Sales Channel Partners? Want a Blueprint?
It takes a healthy amount of optimism to start any new venture. We all need to see the possibilities learn…