What Should Be in Your Partnering Execution Plan – for Starting in Partnering?
You have decided that a partner channel network is the key to your international growth. You have the product and…
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Is Your Partnering Strategy Built on Hope or Evidence? A 7-Point Reality Check
You want partners to relieve your bottlenecks for growth, whether that’s in lead generation, closing deals and/or in customer implementation.…
The 5 Key Points on Partner Assessment for Enablement Planning
One of the most common mistakes in managing partners is asking a simple question: “How can we help you?”. While…
From Longlist to Shortlist: Using Partner Fit Criteria to Filter Your Best Channel Partners
As a software product or SaaS company, that is ready to approach a number of potential partner companies, you want…
The Biggest Mistake when Starting a Partner Relationship: Poor Partner Fit Evaluation – Mistake #10
Let’s get straight to it: the single biggest mistake I see tech companies make when starting a partner relationship is…
What Happens When You Don’t Have a Partner Agreement?
In the fast-paced world of sales channel partnerships, having a well-structured partner agreement isn’t just a formality—it defines a successful…
Partner Portals and PRM: Technology doesn’t fix a Broken Process – What most Tech CEOs get wrong when Starting in Partnering #9
This post is #9 in the series, ‘What most Tech CEOs get wrong when Starting in Partnering’. Click here to…
Partner Management: The Fool’s Hope of Asking What They Need – What most Tech CEOs get wrong when Starting in Partnering #8
This post is #8 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Partner Enablement: Glaring Gap or Shocking Shortfall? – What most Tech CEOs get wrong when Starting in Partnering #7
This post is #7 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…
Partner Agreements: Over Protecting Some Future Pot of Gold – What most Tech CEOs get wrong when Starting in Partnering #6
This post is #6 in the series, Starting in Partnering: What most Tech CEOs get wrong. Click here to read…